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Mission, vision, values

Our mission

SFL Partner of Desjardins Financial Security, in partnership with Desjardins Financial Security and its distribution network support team, is dedicated to providing business development services to associate representatives who are committed to meeting their clients' unique and evolving financial needs.



Our vision

SFL Partner of Desjardins Financial Security wants to be seen as:
  • The industry standard with respect to representative expertise and business development;
  • An important national group of financial centres and representatives known for their advanced skill set and professionalism;
  • A distribution network that has a strong relationship with its associate representatives;
  • A distribution network dedicated to expansion and growth- that is, continually increasing its presence via financial centres and associate representatives in Canada.


Our values

  • Loyalty and integrity
  • Proximity to the client
  • Skills and professionalism
  • Entrepreneurship