SFL Partner of Desjardins Financial Security (SFL) is pleased to share with you the details of its new TV campaign launched this week. The campaign is aimed at the general public with the objective of expanding our reach in Quebec and New Brunswick.
Inspired by the SFLife Plan (SFL’avenir) theme, the French-language 10, 15 and 30-second TV commercials will air until November 20 on ICI Radio‐Canada, ICI Explora and ICI RDI channels in both provinces. With this campaign, SFL will benefit from 11 weeks of exposure in hundreds of thousands of households across Quebec and New Brunswick.
You can view the 30-second commercial in French now.
These commercials build on the momentum of the spring advertising campaign which appeared on news websites such as La Presse, Les Affaires, Le Devoir and Canoe.
The dedicated campaign site (www.planwithsfl.ca) allows viewers to learn more about the SFL network, find an advisor or a financial centre in their area, and view client testimonial videos.